Through the Google Career Certificates (GCC) programme, Google is stepping up its efforts to equip Pakistanis with in-demand digital skills. By the end of 2023, Google will offer 44,500 brand-new GCC scholarships as part of its commitment to Future Forward Pakistan.
The initiative strives to assist people in achieving their career goals, with a focus on women and recent graduates. The significance of digital skills for Pakistan's competitiveness in the global market is highlighted in a recent study done in partnership with The Economist.
Scholarships and New Courses:
- Advanced Data Analytics, Business Intelligence, and Cybersecurity: Three new courses have been added by Google to the GCC curriculum in association with IRM and TechValley. Learners will leave these courses with certifications in in-demand fields that are recognised by employers.
- Scholarships: The new scholarships will provide more chances for people from various backgrounds to acquire training in digital skills. By delivering 45,500 Google Career Certificates by the end of 2023, Google hopes to close the gap in digital skills and promote equality.
Results of the study (Findings)
- Increasing Value of Digital Skills: According to the report, 57.3% of workers believe that learning digital skills is the most important talent to gain. In addition to improving career possibilities, digital skills can boost self-assurance and proficiency in abilities like communication, analysis, and critical thinking.
- The usefulness of soft skills: To succeed in a variety of industries and professional roles, one needs soft skills like communication and adaptability. Adaptability, flexibility, and communication are the three most important soft skills, according to 47% of employees, who believe that they are crucial for upskilling.
- Role of the government: According to the study, the government can be a key player in creating an ecosystem that is favourable for the growth of digital skills. Through incentives and encouraging policies, working with businesses, organisations, and communities can guarantee that everyone has access to upskilling.
Testimonials & Impact:
- Freelancer empowerment: Iqra Malik, a data analyst freelancer and graduate of GCC, describes how the programme changed her life by giving her essential skills that allowed her to succeed as a freelancer, provide for her family, and take on a variety of tasks.
- Career Advancement: Graduate in digital marketing Saif Ullah discusses how the GCC programme has improved his personal and professional circumstances. He was able to get work as a performance marketer, look into freelancing options, and map out his future career path thanks to the certification.
Increase in Skills:
Google's partners, IRM and TechValley, will introduce a soft skills programme for GCC graduates in order to produce well-rounded individuals who are prepared for the job market. Important subjects including communication skills, personal branding, time management, and critical thinking are covered throughout the programme.
